Searchlight Media’s Content marketing solution creates exceptional awareness of your brand and current offer(s) by creating and distributing valuable, relevant and interesting content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Audience targeting is driven from the competitor analysis followed by a team of our writers who create interesting more generalised content for the target audience, with specific mention of your brand and current offering towards the end of the content itself.
Content depends on your business and industry, but here are some examples of what we will post along with call to actions to your current offer or service:
- Custom banners and graphics
Promotional posts related to your products or services
Popular industry news and articles
Famous quotes and motivation
Tips and tricks
National awareness days
Images and videos
Content is distributed across all social media platforms and depending on package chosen, every piece of content is boosted to reach thousands of eyeballs for greatest reach, impressions and engagement.
Unlike other content marketing services, Searchlight Media’s content campaigns are easy to track and analyse. We track all the important metrics to measure effectiveness: impressions, reach, link clicks, number of leads.