There’s no doubt that mobile marketing is becoming more important than ever
Searchlight Media’s text messaging covers SMS & Rich SMS, and MMS. The SMS channel is left out by most companies due to lack of targeting data and messaging expertise. These companies are missing out on huge opportunities and untapped customers.
Consumers are overwhelmed with marketing content, making it difficult for brands to get noticed.
So, what’s one of the best ways to break through the clutter and reach your target audience? Quite simply to find an underutilised channel or platform.
Consumers are 43% likely to purchase when text messaging is part of the marketing mix.
SMS marketing is way ahead of the competition when it comes to open rate with the average open rate for text messages being 98%, compared to only 24.79% for emails for example.
Searchlight media was historically a voice telemarketing company, so our skills and expertise in Text messaging are second to none. We are able to bring a new level of professionalism and creativity to SMS messaging campaigns that other agencies just cannot do. Our client testimonials speak for themselves.
SMS marketing, despite its effectiveness, remains largely underused. Research shows that only 21% of brands leverage SMS to communicate with customers.
Our success in bringing outstanding ROI for SMS campaigns comes from our ability to acquire relevant targeting data, in addition to our expertise in messaging creative.
Searchlight Media’s SMS marketing campaigns are easy to track and analyse. We track all the important metrics to measure effectiveness: deliverability rates, open rates, CTRs, Opt out rates, number of leads.